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Our Story

Based in Venezuela. We decided to create Cuorella with women like you in mind: authentic, strong, full of sensitivity, and who value the beauty of simplicity. We wanted a brand that would offer not just jewelry, but small symbols of identity and tenderness that accompany every step of your life with elegance and meaning.

Cuorella is born from the heart. That’s where its name comes from: “cuore” means heart in Italian, and for us, each piece carries a part of it. We added “-lla” as a way to embrace the feminine, the gentle, the essential.

This is how Cuorella (kwó-re-la) was born: a brand created to elegantly accompany the small and big moments of life.

Our values — customer care, respect, honesty, responsibility, punctuality, and guaranteed quality — are the foundation that supports every experience with us.

We focus on selecting timeless pieces, with quality and meaning. Because we know a jewel is more than an object: it’s a way of saying, “this represents me”, “this is who I am”.

Because the true value of jewelry lies in what it represents.